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Reich Communications, Inc.

  • Reich Communications, Inc. is a boutique public relations agency in New York City offering full service in a variety of areas, with specializations in business-to-business; advertising, marketing and media firms; transportation safety; non-profits, and select consumer products and services. For more info, visit www.reichcommunications.com or call us at (212) 573-6000. We are located at Suite 11 South, 228 East 45th Street, New York City 10017

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    « Happy 4th! | Main | Local broadcast has economic impact »

    July 05, 2011

    Comments

    sean

    No one really gets strategy.

    Not the word. But the practice.

    Why I no longer work in pr.

    David Reich

    Strategy can be the fun part of PR. But you're right, Sean, not many use it in PR -- especially in the media relations part.

    Sean

    I have always (and always will) love and follow you, David.

    Keep up the amazing work.

    David Reich

    aw shucks. Thanks Sean.

    Shelly P

    I hate it when I don't get callbacks.

    Judy Gombita

    Found out about your post, David, via a link from Tom Murphy's blog.

    Regarding news releases, did you ever read my interview with Mike Spear one year ago? (He's a former journalist.) Specifically, this question and answer:

    PR practitioners are often criticized by journalists. In your view, what are the best and worst things they do when dealing with broadcast newsrooms?

    A really good PR person tells the story of his or her organization. He or she makes it come alive. Be relevant. Interesting. A practitioner that makes me say, “I didn’t know that.”

    The worst public relations efforts were, and still are, those with the “corporate line.” I don’t care whether it’s in a media release, social media efforts, an interview or a speech to the local chamber, of commerce: if you’re, “Proud to lead a world-class organization in the perfect economic storm we are facing in the global marketplace today,” then you have lost the media, the general public, your shareholders and likely even the more astute politicians. No matter how many warning flags pop-up, that kind of clichéd and meaningless language just won’t go away. I’ve been backed into a corner occasionally where I’ve been forced to write something like that, but on the rare occasion that happens, I know which inexperienced reporters will bite and which influential journalists must not receive the media release.

    Cheers,
    Judy

    David Reich

    Judy, it's the difference between a PR pro and a hack.
    Regards.

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