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Reich Communications, Inc.

  • Reich Communications, Inc. is a boutique public relations agency in New York City offering full service in a variety of areas, with specializations in business-to-business; advertising, marketing and media firms; transportation safety; non-profits, and select consumer products and services. For more info, visit www.reichcommunications.com or call us at (212) 573-6000. We are located at Suite 11 South, 228 East 45th Street, New York City 10017

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    February 08, 2011

    Comments

    Peter Rothholz

    I was a History major as an undergraduate and it was only when I studied for my MBA at NYU that I first learned about marketing and the roles played by p.r. and advertising. I never tried to get a job in p.r. but my studies certainly helped me to establish my own p.r. agency and keep it alive and moderately profitable for forty years.

    Al

    Does anyone just talk MBA? Does anyone just talk PHD? No, they don't it is about knowledge what you have learned. As you take any classes, read series of books, concentrate in an area of study you become more efficient. So does your MBA help, sure it does most likely without you even realizing it.

    David Reich

    Al, I agree. The "talking like the tribe" benefit is not mine, but from the Ragan post I referenced. And, as I say above, I never had any "MBA chat" with clients or colleagues.

    But education is knowledge and it never goes to waste. As you correctly said, it often helps without you even realizing it's helping.

    Thanks for reading and commenting.

    Keith Trivitt

    Great points all around, and a really unique perspective, particularly given the fact you earned your MBA in public relations (rather than the more traditional MBA in general business).

    Here at PRSA, we have created an MBA Initiative specifically to explore the value of public relations professionals getting an MBA, as well as to better educate MBA program directors on the value of including public relations and strategic communications courses in their required courses.

    At PRSA, we work with a number of business executives who have MBAs and work extensively within the areas of executive communications and management. The one thing I have consistently heard from them recently is that the lack of public relations courses within MBA program curriculums is hurting MBA students and the diminishing the quality of executives they become.

    Particularly in light of increasing crisis issues and corporate scandals where it has become quite clear many executives don’t understand how to effectively communicate with key audiences and build trust for their brands, it’s becoming quite clear that while many MBA graduates may know how to run a business, they often lack the requisite knowledge to communicate the value of their business.

    These are all issues that MBA courses in public relations would help MBA students better understand.

    If you review the curriculums of the top-5 MBA programs in the world, according to the Financial Times' Business Education rankings (http://ow.ly/3TVwK), and found that not one program requires students to take a course in public relations, nor even offers elective courses in that field. And while most MBA programs require some marketing courses, anyone who works in PR, and any executive who oversees marketing for a company, will quickly tell you there is a vast difference between marketing and public relations.

    It's great to read perspective from someone who has been through the trenches of an MBA program and can express its direct value to a career in PR.

    Keith Trivitt
    Associate Director of Public Relations
    Public Relations Society of America

    David Reich

    Thanks for your insight, Keith, and welcome to my 2 cents.

    I've long believed that any marketing program or even a single marketing course should include more than a few paragraphs on public relations. PR should definitely be included in any MBA curriculum or course that touches on marketing, since, as we know, it's a very different and distinct marketing tool.

    cmneedles

    via Twitter

    I say yes. I'm working on mine now (after 10 yrs in PR), so may be biased!

    Asa Moran

    Sir, thank you for confirming what I have been trying to communicate to many people for many years. I'll finish my MBA this May and I've a deep desire to become a better writer. Writing is what I know I do best. Thank you again for the encouragement.

    ron yorton

    MBA has many benefits for students. In this blog people can know benefits of doing MBA.

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