Reich Communications, Inc.

  • Reich Communications, Inc. is a boutique public relations agency in New York City offering full service in a variety of areas, with specializations in business-to-business; advertising, marketing and media firms; transportation safety; non-profits, and select consumer products and services. For more info, call us at (212) 573-6000, email to david@reichcommunications or text to 914-325-9997. We are located at 228 East 45th Street, Suite 11-South, New York City 10017

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    June 22, 2010

    Comments

    Judy Gombita

    from Twitter...

    @jgombita

    I was *pleasantly* surprised by David's conclusions!

    Shelly P

    Congratulations on 400 posts. Lots of good stuff on your blog. Thanks.

    Sherry Goldman (twitter @sherrygoldmanpr)

    I agree with your assessment and recommendation. When working collaboratively, public relations and marketing can be most effective. But, public relations folks understand the broader picture and nuances of the conversation best and, therefore, should be the "captains of the ship."
    And, as an aside, congrats on your 400th post! Keep 'em coming.

    Cece Salomon-Lee

    Congrats on your 400th post David!

    From my perspective, PR's role is to enhance the messages and brand awareness to drive marketing objectives. Hence, it's important that PR and marketing collaborate with one another on the strategy, objectives, implementation and metrics.

    I think that the size of the company will also impact who takes the lead on social media:
    * Start-up companies will likely combine this role into a pseudo marketing/PR person, thereby eliminating the line between marketing and PR
    * Medium-sized companies will most likely default to a PR person managing the day-to-day with strategy and objectives managed by marketing
    * Large-sized companies have the staff to better split the roles between PR for social media and conversation management with marketing handling social marketing efforts. In this situation, you'll likely see marketing and PR as partners on the strategy, implementation and metrics

    David Reich

    Thanks, all, for your comments here.

    Cece raises a good point above, regarding how an organization's size impacts which discipline takes the lead in social media. But we in PR must remember that what we're saying via SM must be consistent with and/or supportive of the way an organization wants itself or its brands positioned. PR may have input in determining positioning, but in that area marketing takes the lead. It just reinforces the need for the two disciplines to be in close and constant communication.

    Rocco

    After reading your blog the other day about "social media." I couldn't help but wonder if there are "antisocial media."

    Business Intelligence Solution

    I prefer to use social media marketing. It is good and easy to operate and make it effective. Social Media marketing helps you more for getting more traffic to your website. I prefer to use facebook and twitter however.

    neo

    Mostly marketing works very well to contribute more growth to the business. However the brand strategy also works well. These are important strategy by which we can able to grow our business over the international level.

    Stephanie Mildred

    Few marketers and entrepreneurs starting to use social media marketing in order to develop their business and also to find their target niche market to get successful online.

    Rutuja

    When working collaboratively, PR and marketing can be effective. But PR people understand the big picture and the nuances of the conversation the best, so it should be captains of the ship.

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