Reich Communications, Inc.

  • Reich Communications, Inc. is a boutique public relations agency in New York City offering full service in a variety of areas, with specializations in business-to-business; advertising, marketing and media firms; transportation safety; non-profits, and select consumer products and services. . . . For more info, call us at (212) 573-6000, email to or text to 914-325-9997. . We are located at 228 East 45th Street, Suite 11-South, in New York City 10017. . . . For some examples of our work, scroll down to "Categories" below and click on "What We Do..."

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    March 02, 2010


    Sherry Goldman (twitter @sherrygoldmanpr)

    I agree with you David.
    The myriad of media channels, web sites, etc - makes it too easy to only see what you think you want to see. But I don't think that bodes well for our future- we need broad-based thinkers, creative folks who see/read something, identify a need and then go on to tackle that need and do great things. Too many people may not reach their potential if they don't expand their minds and also have the ability to 'stumble onto' an idea or problem that that they haven't programmed into their narrow-cast media options.

    Shelly P

    Yes, it is a real risk. But search engines and feeds also open up so many avenues to get information you might not see otherwise. You're right that it can cut both ways.

    Alan Hirsch

    David, my opinion regarding personalizing news received is that it is a big mistake.

    Anyone just reading about topics that interest them is hurting their development. The point to remember is that for one to gain knowledge and expertise, one must become aware of many subjects and that includes subjects that one might not want to learn about.

    To learn something every day, one must read and study about things they really aren't interested in. That is a key. Don't just read for entertainment; read for information that will make you better rounded so you can compete in the world.

    To keep current, one must read nearly everything, whether it is interesting to you or not. That is the difference between an intelligent person and a stupid person, who only reads what they think is interesting to them.

    Especially for those in public relations and journalism, they must be able to talk to anyone about any subject for any length of time.

    Anyone choosing to filter out stuff they don't want to see is on the path to filtering themselves out of the position they are holding. Just reading what one wants to read is a certain path to failure, and that is a guarantee.

    Renaissance Clothing

    "According to Pew report 28 percent of internet users now customize their home page to receive news and information from sources and on topics that interest them." People tend to customize or invent stories to draw attention of viewers. I guess these are all part of marketing strategy.

    David Reich   "my 2 cents"

    Maggie at Renaissance -- Well, if people are inventing stories to draw attention for marketing purposes, those stories aren't news.

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