Reich Communications, Inc.

  • Reich Communications, Inc. is a boutique public relations agency in New York City offering full service in a variety of areas, with specializations in business-to-business; advertising, marketing and media firms; transportation safety; non-profits, and select consumer products and services. For more info, call us at (212) 573-6000, email to david@reichcommunications or text to 914-325-9997. We are located at 228 East 45th Street, Suite 11-South, New York City 10017

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    « The news business is very much alive | Main | A Real Challenge: Texting as a marketing and PR tool »

    February 16, 2010

    Comments

    Elaine Spitz

    I enjoyed your article. I noticed tonight that American Idol has a different logoed cup in front of the judges this season - can't remember what. Every so often I'll see evidence of product placement, and wonder how many instances I'm missing, because I think we're becoming immune to it. It's natural. Like smoking was in movies years ago, back when it was cool.

    What I don't appreciate, as you mention, is when actors in character start reciting slogans - that seems intrusive.

    Thanks for starting the discussion.

    David Reich

    Thanks for the comment Elaine. First time commenting here, I think.

    Reciting slogans is one thing, but what happens when a script is altered to accommodate a placement that bears little relationship to the story being told? It's short-sighted thinking for the networks to permit that.

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