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Reich Communications, Inc.

  • Reich Communications, Inc. is a boutique public relations agency in New York City offering full service in a variety of areas, with specializations in business-to-business; advertising, marketing and media firms; transportation safety; non-profits, and select consumer products and services. For more info, visit www.reichcommunications.com or call us at (212) 573-6000. We are located at Suite 11 South, 228 East 45th Street, New York City 10017

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    « They won't tone it down -- mayo war | Main | Even good news is bad news for newspapers »

    November 15, 2009

    Comments

    Tony Mackey

    I like the conclusion and I agree with you completely. The press release is not dying, but it isn't being used very well by some. The only point that I'm not sure I agree with is the idea that releases no longer get picked up verbatim. You are correct that the MEDIA may not pick up the full release, but don't forget about the all important SEO benefit of Web pick-up of releases.

    This is the first time I've had the chance to read your site. I'm going to check out some of the older stuff now as it looks like you have a lot of ideas to share.
    Best.

    David Reich

    Thanks for weighing in on this Tony. You make a good point about web pickup of releases verbatim. I forgot that.

    Come on back again, and keep commenting.

    Tony Mackey

    Thanks. I'll certainly be back. You have a lot of great content. Hope you don't mind I reference you're blog in my latest post here:

    I just finished reading Reich Communications' Press Release - Dead or Alive in which the point is well made that the press release isn't dying, but how it is used is evolving.
    http://tonymackeypr.blogspot.com/2009/11/stop-trying-to-kill-press-releases.html

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