Bathroom Blogfest -- Late Entry

I think Bathroom Blogfest is officially over.  I contributed a post when it began a week ago, but I just came across this and just had to write about it.

There's a new product called Poo-Pourri.  According to the press release (which is undated, so I don't know how new it actually is), this product "banishes bathroom odors with a single flush."

But, wonder of wonders, it anticipates bathroom odors before they occur.

Here's what the news release says:

    "Proven to stand up to the most offensive bathroom odors with a simple spritz, Poo-Pourri is the first bathroom spray made of all-natural essential oils to eliminate bathroom odors before they occur." The release claims it is "forever changing the bathroom experience... You won't leave any odor behind and it neutralizes any residual odor so it doesn't follow you out of the bathroom."

Say what?  It's bad enough you have to worry about trailing a piece of toilet paper on your shoe, but the possibility of an odor following you is just too much.  That goes up there with things like "restless leg syndrome."

The release explains the product creates a film on the surface of the water in the bowl, which "traps and diffuses embarrassing odors." 

The marketer is trying to create a new product category to replace air fresheners in the bathroom.  But is it really so wonderful that at $9.95 for a 2-ounce spray bottle or $14.95 for a 4-ounce bottle, it will replace Lysol, which gives you 12 effective ounces for less than three bucks?

For my money, I'll be happy to spray when I'm finished and hope for the best.

Comments

[C.B. Whittemore]

I love this, David! Thanks so much for continuing to think in Bathroom Blogfest terms. You are awesome. Best, CB

[Jeanne Byington]

Years ago the now defunct Spy magazine duped some PR people into pitching for the mouse or maybe it was the bunny burger account--something close. I heard about it because a former boss was skewered.

The reporter posed as the marketer and you can just imagine how silly the PR folks looked addressing target audiences and market research and....well, you get the picture.

I couldn't help but think of this when I read about the press kit you got, David.

The name of this product sure gets my gag reflex going. I couldn't buy something with such a nauseating name.