Reich Communications, Inc.

  • Reich Communications, Inc. is a boutique public relations agency in New York City offering full service in a variety of areas, with specializations in business-to-business; advertising, marketing and media firms; transportation safety; non-profits, and select consumer products and services. For more info, call us at (212) 573-6000, email to david@reichcommunications.com or text to 914-325-9997. We are located at 228 East 45th Street, Suite 11-South, in New York City 10017

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    « Thinking of a celebrity endorser? Think again. | Main | FTC catches up with social media »

    October 08, 2009

    Comments

    Jeanne Byington

    This has always been true, David, since long before the advent of digital communication.

    In the age of the fax, as a newbie at a PR agency that represented associations, I was called on the carpet for writing a memo with a comment about the physical attributes of a member of a client's marketing committee. I was told that should there ever be a court case, all of the agency’s papers and folders could be scooped up by lawyers without warning and even an obviously irrelevant, albeit disrespectful, comment could be used against our client and was verboten.

    I guess the difference today is that such glitches are more likely to happen and to happen faster and more frequently.

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