Reich Communications, Inc.

  • Reich Communications, Inc. is a boutique public relations agency in New York City offering full service in a variety of areas, with specializations in business-to-business; advertising, marketing and media firms; transportation safety; non-profits, and select consumer products and services. . . . For more info, call us at (212) 573-6000, email to or text to 914-325-9997. . We are located at 228 East 45th Street, Suite 11-South, in New York City 10017. . . . For some examples of our work, scroll down to "Categories" below and click on "What We Do..."

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    « They've got to be kidding! | Main | Chevron's "new" p.r. tool is hardly new, but it's legit »

    May 10, 2009


    Shelly P

    I don't get it either. There's some good info on Twitter, but you have to sift through a lot of junk to find it.

    Jennifer Brooks

    lol :) I read this after our conversation ... I can't commit to Twitter as I don't have the time to invest and search for gems amoungst everything else; when I write online, I want to do it well, and with insight, for my community. But perhaps down the road ... ???

    Good luck Twittering,


    Hey David. Like blogging, online videos, podcasts, wikis, Facebook or whatnot, it's really up to each person to decide what tools they want to use, or not use. On the one hand, there are so many tools it feels impossible to keep up! But on the other hand, I'm glad we have choice. For me? I choose to blog and twitter--but I also choose not to Facebook... and many people find value in that platform over, say, blogging.

    But I would suggest this since it's not mentioned above and it's especially germane for marketing and public relations professionals, since these professions monitor public sentiment and market feedback: whether or not one uses Twitter personally, I'm hoping professionals know to use these as one more component in their research. It's really easy to do so through Twitter Search RSS feeds (as you can't get those results via Google since it doesn't monitor that platform)and it can give professionals a heads-up on what's being said about brands and companies and does so in bite-sized chunks (140 characters) vs. long blog posts (which should also be monitored).

    It's actually a good question for companies when hiring marketers and PR pros to ask them how all they gauge market feedback. If they're only monitoring press mentions then they miss out on what is core to this era (which is our markets publishing feedback, not just journalists and companies). Even more compelling, these tools are free (!) to use in gauging feedback and it takes 5 minutes (maybe 4!) to setup feeds to do so... which makes me wonder why so many professionals don't do this.

    When I spoke at a conference last September once of my segments included brand monitoring and while I went through a host of tools/ways to monitor online feedback I told the audience that, without question, at the very least they should have RSS feeds through (1) Google and (2) Twitter.

    Anyhow, thought it might be helpful to your readers to know how to use Twitter for research and tracking purposes--without ever having to tweet themselves ;-). Our markets might be telling us some important feedback that can help our clients succeed.

    David Reich

    Good advice, CK. Thanks for adding it.

    David Reich

    Here's an interesting take from a fellow p.r. person in the U.K.

    Mack Collier

    David if the tool doesn't work for you, then you shouldn't use it. I tried to figure out Twitter for 6 months before it finally clicked. But at the same time, Friendfeed has NEVER clicked for me, and I don't feel bad cause I don't use it while some friends too.

    We have too little time to be investing it into tools that we can't see the benefit from. Give it a chance, but if it's not for you, move on. We'll forgive you ;)

    David Reich

    Good advice, Mack. Thank you.

    Since I wrote this, I've been more active on Twitter, really giving it a try. I'm still not convinced that, for me at least, it's worth the tremendous amount of time that it can suck from you.

    I prefer blogging, where you can stretch out and read or write a longer piece with some more thought behind it. Blogging vs Twitter is, so far to me, like quality vs. quantity.

    But that's just me at this point in time. It could change.

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