Age of Conversation revisited
Nearly 200 copies sold on Day 1.
A year and a half ago, an
online conversation between two marketing professionals in the U.S. and Australia evolved into a
collaborative writing effort by more than 100 bloggers from nine countries that
created a book called The Age of Conversation. The project raised nearly $15,000 for
Variety, the international children's charity.
Following the success of the first book, which was published in the summer of 2007, Age of Conversation 2, debuts this week, with written thoughts on the role of conversation in marketing today from 237 marketing professionals who blog in 29 states in the U.S. and 14 other countries, from Australia to the Ukraine..
The project has an unusual
story behind it, involving online connections between people around the world
who had never met each other face to face. Early last year, Drew McLellan, in Des Moines, blogged about Wharton University's effort to create a
collaborative book online, and Gavin Heaton, in Sydney, Australia, suggested online that they get a few fellow bloggers
to try it.
Through their blogs,
Drew and Gavin invited other marketing bloggers to commit to writing
essays about conversation in marketing. They set what
they thought would be an impossible goal – 100 bloggers. Within seven days they had commitments from
103. I am proud to say I was one of those bloggers to contribute to the first edition of The Age of Conversation.
No sooner had the book been published when Drew and Gavin, gluttons for punishment that they are, began planning for Age of Conversation 2. More than twice as many bloggers answered the call for written contributions for the book. The new volume will be available on October 28 in three formats – an e-book, softcover and hardcover. All proceeds will again be donated to Variety, the international children's charity.
Pricing for The Age of
Conversation 2 is:
e-book:
$12.50 ($10.00 going to charity)
paperback book: $19.95 ($8.02 to charity)
hardback book: $29.95 ($6.04 to charity)
Click here for a link to the full list of contributors to Age of Conversation 2 and links to their sites.
Update Oct. 29th: Here's what MediaPost's Marketing Daily says...
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