Reich Communications, Inc.

  • Reich Communications, Inc. is a boutique public relations agency in New York City offering full service in a variety of areas, with specializations in business-to-business; advertising, marketing and media firms; transportation safety; non-profits, and select consumer products and services. For more info, call us at (212) 573-6000, email to david@reichcommunications or text to 914-325-9997. We are located at 228 East 45th Street, Suite 11-South, New York City 10017

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    « Internet irony | Main | You might fool them once, but... »

    June 26, 2008

    Comments

    Jay Ehret

    I have to disagree with you on this, David. As a consumer, I do not want to have to sift through "real time" disclosures. Give it to me at the beginning or end of the program, but during the program just let me watch my show.

    David Reich

    Real-time disclosure could be as simple as a note at the bottom of the screen saying "Paid product placement." That's all. It wouldn't take away from program content, but it would let the audience know that what they're seeing has been paid for.

    Jay Ehret

    David,
    I appreciate the minimalist approach, but still don't want it. This is just a slippery slope. For example: Maybe we should require disclosure when writers overtly, or more often covertly, inject their political/moral beliefs into the show with the intent of influence. I suspect this happens more often than product placement.

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