Reich Communications, Inc.

  • Reich Communications, Inc. is a boutique public relations agency in New York City offering full service in a variety of areas, with specializations in business-to-business; advertising, marketing and media firms; transportation safety; non-profits, and select consumer products and services. For more info, call us at (212) 573-6000, email to david@reichcommunications or text to 914-325-9997. We are located at 228 East 45th Street, Suite 11-South, New York City 10017

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    « Where's the logic? | Main | Good television »

    June 13, 2008


    Gavin Heaton

    Got to agree ... when I am on hold, I know that I have nowhere to go. And I actually resent the advertising that comes down the line. It is almost the exact opposite of good advertising -- it changes my behaviour in a way that is detrimental to the brand.

    David Reich

    John Whiteside agrees and adds his 2 cents at his Opinionated Marketer blog --

    He writes: "The idea that every customer interaction is a selling opportunity is simply wrong. And this is a really bad one; people are often calling because they’ve got a problem, and that’s the last time that they want to think about buying more from you.

    It’s great to find opportunities to expand your relationship with your customers, but doing it when they are captives is not a good idea. And adding third-party ads just increases the customer’s feeling that they are your victim. Don’t do it."


    Which type of economy can give happyness and minimal or reasonable standard of living to the people of India?
    Is the present economic system adopted in India taking us in the direction to guarantee food, housing, education, job, and spiritual growth of people of India? If not then what type of economy we should we employ?

    Sonia Roody

    When I'm on hold, I wait as patiently as I can. Agents shouldn't let their callers wait long, though, as this may affect the company's name negatively. That can leave a stigma among the customers, discouraging them never to patronize the company's products/services again.

    Executive Boutique

    Putting callers on hold for a long time is the worst.

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