Reich Communications, Inc.

  • Reich Communications, Inc. is a boutique public relations agency in New York City offering full service in a variety of areas, with specializations in business-to-business; advertising, marketing and media firms; transportation safety; non-profits, and select consumer products and services. For more info, call us at (212) 573-6000, email to david@reichcommunications or text to 914-325-9997. We are located at 228 East 45th Street, Suite 11-South, New York City 10017

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    May 29, 2008

    Comments

    Nancy Arter

    You know, you're right on all points. I think I'm more disgusted about the horrible treatment that you almost always face now when flying. I mean, I get that fuel prices are up, airlines are in trouble, yadda yadda yadda.

    I'm OK with the extra $30 -- I'd just like to be treated like a customer again. As opposed to an inconvenience.

    Jay Ehret

    Southwest is already piling on. Pretty good TV spot. It's on YouTube: http://www.youtube.com/watch?v=3ccinu-bY3s

    David Reich

    Jay, I haven't flown Southwest in a while, so I'm not familiar with the level of their service. But the ad does get the point across, doesn't it.

    Thanks to you and to Nancy for weighing in.

    By the way, this blog doesn't charge if you want to leave a comment.

    Cam Beck

    Alan Wolk, the Tangerine Toad himself, had a great solution to this, I thought, in managing public opinion.

    http://tangerinetoad.blogspot.com/2008/05/free-advice.html

    The airlines are facing a very tough situation. Most people realize this, because they see it at the pump when they fill up for gas. They're paying twice what they were just a few years ago, and no one expects planes to fly without fuel.

    But this strategy looks to be punishing people who carry luggage. The Toad's solution would be to bump up prices across the board by $15, and then giving discounts to those who don't check luggage.

    Effectively it's the same policy. But now, from a public relations standpoint, it doesn't look like they are punishing those who have luggage to check, but rather it looks like they are rewarding people who are more selective with what they bring.

    David Reich

    Cam, thanks for pointing out Toad's post. It's a good idea.

    Alan Wolk

    Cam- thank you for pointing out my post.

    David: That $30 difference probably doesn't make much difference to the solo business traveller. But a family of 5 on vacation is looking at an extra $150. So that service better be extra special.

    The airlines are in a tough bind. Low prices allowed them to open up air travel to a much broader market. Rising fares have made it tough for that market to keep on flying- they just can't afford it anymore. And the diminished services and nickel and diming you correctly refer to only serve to annoy the business travelers who are often paying full fare.

    David Reich

    Good point, Alan. The extra $15 can add up quickly for when a family travels. I do think the nickel-and-diming annoys even non-business passengers paying lower fares, since whatever the cost, it's coming out of their own pocket.

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