The sound bite: It's something we in public relations and marketing strive for. We train our clients how to speak in sound bites for the media, wrapping up our key messages neatly in a brief, punchy and self-contained two or three sentences. Ready for prime time or the front page, we hope.
But there's a real potential risk with sound bites, when they get taken out of context. It's something we've been witnessing these past few weeks as Barack Obama's campaign gets derailed by constant media replays of provocative sound bites from speeches by his minister, the Rev. Jeremiah Wright.
But have the media made some mistakes by zeroing in on the sound bites without reporting on the context in which they were made? There's a lesson for marketers and communicators here.
Read more about it at my post over at MarketingProfs Daily Fix.