You didn't misread the headline. Readership of the New York Times, online, has increased by 64 percent since the Gray Lady stopped charging for online access to certain popular columnists and for archived stories.
According to MediaBuyerPlanner, 19.4 million readers went to NYTimes.com in September and October, up 7.5 million readers. That increase is more than the total audience of many TV shows this season, and that's before the full impact of the writers' strike is felt.
NYTimes.com posted average monthly page views of 181 million. That's an awful lot of eyeballs.
Can The Times and other newspapers parley impressive numbers like those into stronger ad sales? I hope so.
Newsprint or on a computer screen, it's still the daily paper.