Reich Communications, Inc.

  • Reich Communications, Inc. is a boutique public relations agency in New York City offering full service in a variety of areas, with specializations in business-to-business; advertising, marketing and media firms; transportation safety; non-profits, and select consumer products and services. For more info, call us at (212) 573-6000, email to david@reichcommunications.com or text to 914-325-9997. We are located at 228 East 45th Street, Suite 11-South, in New York City 10017

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    « Cover Story | Main | Are newspapers their own worst enemy? »

    December 02, 2007

    Comments

    Mack Collier

    "Hershey's should take the initiative and recall the packaging that's now out there, and quickly get the product out in another form that cannot be mistaken for a drug. Then they'll turn a Bad Idea into a good one that can make them lots of money for many years to come, without harming any kids or the company's reputation."

    Yep and this is an opportunity because the story is drawing media attention. If they promptly redesign the package, they not only get press for the redesign, but for being a customer-focused company! But it sounds like they may be letting ego get in the way of growth. A shame.

    David Reich  - my 2 cents

    Right, Mack. Plus they run the risk of a bigger p.r. nightmare if a kid actually does mistakenly eat a packet of cocaine, thinking it was the breath mints.

    Erik Perry

    I think this is rediculous, i doubt little kids would want to "swallow" one of these in the first place, a baby or toddler would spit it out because it was strong, and an older child would put it in his/her mouth untill it melted, which if it was cocaine in plastic i would not melt, also the fact the two look completely different. not to mention heat sealed cocaine squares are highly uncommon and could be in any color, but most likely clear. highly uncommon for any drug to be prepared in any professional manor, cocaine is usually sold in tiny zip-lock bags or in burn-sealed cellophane from the bottoms of cigarette packaging.

    Erik Perry

    I think this is rediculous, i doubt little kids would want to "swallow" one of these in the first place, a baby or toddler would spit it out because it was strong, and an older child would put it in his/her mouth untill it melted, which if it was cocaine in plastic i would not melt, also the fact the two look completely different. not to mention heat sealed cocaine squares are highly uncommon and could be in any color, but most likely clear. highly uncommon for any drug to be prepared in any professional manor, cocaine is usually sold in tiny zip-lock bags or in burn-sealed cellophane from the bottoms of cigarette packaging.

    David Reich

    Erik, would you think it "rediculous" if one kid makes a tragic mistake? I do believe the Hershey's people. though, that their packaging in no way was intended to look like drug packaging.

    Bill Freeman

    Bananas

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