Reich Communications, Inc.

  • Reich Communications, Inc. is a boutique public relations agency in New York City offering full service in a variety of areas, with specializations in business-to-business; advertising, marketing and media firms; transportation safety; non-profits, and select consumer products and services. For more info, call us at (212) 573-6000, email to david@reichcommunications or text to 914-325-9997. We are located at 228 East 45th Street, Suite 11-South, New York City 10017

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    « Here we go again | Main | Conversations from The Age of Conversation »

    July 21, 2007

    Comments

    jJ

    Good post and good points. My feeling at the end of the day is that the integrity issue is best left to and decided by the reader, not by speculative bloggers speculating :)

    Ultimately, we are witnessing two camps - one that feels monetizing blogs is part of the deal and one that does not. As CK very astutely concedes, she absolutely does monetize her blog through free IP and the ability to win new business.

    We all need to grow up a little and be a part of the solution, not a non-existent problem.

    I was once taught that there is no such thing as a free lunch. Surely the same is true when it comes to assigning some kind of monetary amount or equivalent to the value the blogosphere and podosphere bring to the table?

    jJ

    PS The joke was lost on you b/c the joke was on you (well, not you personally, but all the marketing/media/PR bloggers talking amongst themselves)

    David Reich

    Thanks for stopping by, Joe. I don't think we're creating a problem -- existent or not. I agree that the integrity issue is left up to each reader, which is what I've been saying. But we're just discussing how we each feel about this, since it's still new to most of us. (and it's the Age of Conversation, isn't it?)

    CK

    Good post/feedback. Yes, David 'tis the age of conversation and we're finding our way. Like I said over at Mack's place, I don't have a problem with bloggers monetizing their blogs--because it's up to each blogger to make that decision (as you say above). If their content becomes compromised, then readers will move on. If their content remains high quality and objective (besides their own opinions I mean), then they've got a successful model. Time and new trials will tell. Some might say we're speculating...but I view it as a precedent-setting time and one I feel blessed to be a part of.

    I get so much value out of my blog (and reading/participating at other blogs) through new ideas/practices and through new colleagues and friends that I'm not looking to include sponsorships and ads, that's my personal choice and one I feel very good about. The BRP campaigns were a different issue to me since they were companies that were outside of this space and not always offering value to the community...but with bloggers that are very much a part of the space, the content (if not compromised) does add value to the community. That makes all the difference for me.

    And Jaffe--between all of the amazing IP and the tremendous colleagues, I get a whopping amount of value off my blog. And hey, all these "speculating bloggers" do well by you, but you know that. And if you've not yet met David...he's a good one who knows his stuff.

    jJ

    I never met a passionate blogger I didn't like :)

    Lewis Green

    David,

    Good post and thank you for including me. Yesterday, I penned a piece on the subject for the Daily Fix. I suspect it will run this week, depending on what Ann has in the transom.

    Sean Howard

    Hey David,

    I've been meaning to comment for some time.

    I just wanted to say what a breath of fresh air your blog is for someone with "PR" in the title.

    As a follower of edelman and a few other PR blogs, I've been nothing short of amazed by the talk about how one has to lie for customers, create demand at any cost, etc.

    Your blog has been anything BUT that. Loving it.

    David Reich

    Lewis, I'll look forward to your Daily Fix post.

    Sean, thanks for the kind words. I'd like to hear more about your thoughts about public relations. I don't really read many of the PR blogs like Edelman -- at least not regularly -- but I'm troubled by your comments about lying for clients and create demand at any cost. When I worked for two of the Top 10 p.r. agencies at the time in the mid- late '80s, I did see instances of lying, etc., although there were also many good, honest people at the shops. Not everyone in P.R. is without integrity. I'd like to talk with yoiu more about this, and maybe I should start reading some of the P.R. blogs so I can speak up when I see bad things being discussed.

    Ann Handley

    I take a journalist's approach to blogging, which maybe is applying old school rules to a new medium. But I don't think so -- to me, it's a question of ethics, as David suggests. Advertising is fine -- but freebies and other similar "sponsorships" the influence or muddy the content are not.

    To that end, I disagree with Joe when he says, "Ultimately, we are witnessing two camps - one that feels monetizing blogs is part of the deal and one that does not." I think the issue is one of How, not If.

    David Reich

    Ann, I take a journalistic approach toward blogging too.

    Sean Howard

    Hey David,

    It was a while back. During the whole edelman/walmart blog debacle.

    I remember being amazed at some of the things people were saying. And from people I wouldn't have expected such statements from.

    I love Ann's comment about a journalistic approach to blogging. And someone else waded in on my blog regarding this issue and stated that we are confused. It's not about monetization, but about fit.

    And I think he has something there. It's not about whether or not to monetize, but rather what is a good fit for your blog, your brand, etc...

    Ted Green

    David,
    I think you should lighten up a little. First of all, advertisers don't necessarily advertise on a blog to get positive mentions from the blogger...they advertise to get "eyeballs."

    Second, you in fact monetize your blog...oh, it may be more indirect rather than direct...but you are spending time writing a blog as part of a publicity effort for you and your company. You're betting that more publicity means more sales (or clients). I know that, and IT IS OK WITH ME! As long as you give me useful material, I accept the self-promotional aspect of blogging.

    Because your monetization is indirect rather than direct, this does not make your blog (or your intentions) any purer or more honest than those who sell advertising. That is determined by your prose and your prose only.

    But...let me say...this is a great topic!

    David Reich

    Thanks for checking in on this Ted. I am tryong to lighten up, since I've probably gained several pounds while on vacationthis week. That Maine lobster with all that butter. I'll start working on it next week when I return, I promise.

    To your other points, as I;ve said, I have absolutely no problem with people making money from their blogs. If it's in the form of advertising, that's cool. My only concern is where ad dollars or p.r. freebies might influence the content of a blog.

    Other than that clarification, I think we pretty much agree.

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