Reich Communications, Inc.

  • Reich Communications, Inc. is a boutique public relations agency in New York City offering full service in a variety of areas, with specializations in business-to-business; advertising, marketing and media firms; transportation safety; non-profits, and select consumer products and services. For more info, call us at (212) 573-6000, email to david@reichcommunications or text to 914-325-9997. We are located at 228 East 45th Street, Suite 11-South, New York City 10017

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    « What do you make? | Main | Thinking Blogger »

    June 18, 2007

    Comments

    Lewis Green

    Great question, which has two answers. First, the name means little until the brand is developed and known. So Pluto Platter becomes Frisbee and no one notices. Second, one the brand is known, credible and desired (i.e., Seth Godin), a name change will hurt sales. Under any other name, Seth's Blog is just another blog.

    CK

    As we learned in Book Club Round #2, names AND category names matter.

    As for the Pluto Platter? Umm, I have to think about that.

    Lewis Green

    Hey, David, where are you? I received the CD. Will try to give it a listen this weekend.

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