Update Tues. June 26: We explore the subject of product placement a little more at MarketingProfs Daily Fix. Come on over and join in the discussion.
Got a query from a business reporter at a major daily in Texas, asking ad experts for their thoughts on product placement in ads.
Seems he saw an ad on TV for a Dodge SUV, and it also showed some guys drinking Pepsi.
I asked one of my my clients, a media agency, about this. They said, oh, you mean co-branding? But this doesn't sound Iike co-branding.
Have you seen any ads like this, where two unrelated products from unrelated companies are in the same ad? Might this be the next thing in product placement -- companies paying to be in someone else's ad. They spend less than if they were paying the freight alone, but they get the GRPs or circ. And they might also get some of the glow, if the product they're placing themselves alongside has good cred with the audience they're targeting.
Sound crazy... or just crazy like a fox?