"Technology is supposed to make our lives easier, allowing us to do things more quickly and efficiently. But too often it seems to make things harder."
So begins a piece in this week's New Yorker about something called "feature creep," the spiraling complexity of product features, which frustrate consumers and waste their time while costing business untold millions.
Product returns in the U.S., the article says, cost a hundred billion dollars a year. A study by Philips Electronics found that more than half of returned products have nothing wrong with them. The problem, instead, is with the features and/or the difficulty in accessing and using those features.
For more, see my post over at MarketingProfs Daily Fix. To make it easier for my fellow Luddites to get there, I've added a handy feature to my 2 cents, called a link. To use it, you can download the 32-page instruction manual.
Or... click here.