Reich Communications, Inc.

  • Reich Communications, Inc. is a boutique public relations agency in New York City offering full service in a variety of areas, with specializations in business-to-business; advertising, marketing and media firms; transportation safety; non-profits, and select consumer products and services. . . . For more info, call us at (212) 573-6000, email to or text to 914-325-9997. . We are located at 228 East 45th Street, Suite 11-South, in New York City 10017. . . . For some examples of our work, scroll down to "Categories" below and click on "What We Do..."

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    May 14, 2007


    Lewis Green


    I haven't used Helvetica in decades. Why? Something told me it was being over-used and no longer carried any cache as a type face. Like you, I most used Times New Roman and Arial, but they are becoming yesterday's type faces, as well. Whatever I choose next will continue to meet my standards of easy to read yet unique.

    David Reich

    Lewis, I like clean faces, but I agree that Helvetica and Arial get boring from overuse. I like Tahoma and Verdana because they're clean but have a little bit of style to them.

    Mario Vellandi

    Helvetica is indeed a fantastic font. Arial was a poorly designed copy of it.

    I subscribe to I.D. magazine; for me it's been the like the doorway to all things design related be it furniture, graphic design, architecture, crafts. It was a little frustrating to read at first because many concepts and ideology weren't taught in my education (business)....but slowly it grew on me and now it's a mandatory part of my media diet.

    As graphic design is a part of my work, I've heard Comic Sans is probably the most despised typeface among designers. But that's okay because I thought about it retrospectively the other day while filing on client location last week. It was used for all the hanging folder labels...and for once it looked pretty cool because it gave a playful feeling to the normally staid, boring atmosphere of a filing cabinet. All in all, I see it now a bit differently. To me it's still a definite no-no font for any business comm., but it can have some good uses.


    Love this post. What a terrific graphic, too. I guess the next birthday will be not for a font but for my friend. Who could it be?

    David Reich

    Yes, CK, you're right.

    I'm older than Helvetica, but a lot younger than Times New Roman (1931) or Courier (1932).

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