With all the talk of binge viewing and the supposed second “Golden Age” of TV (or cable, at least), new statistics just released by Nielsen are a bit of a surprise.
Nielsen says we watched an average of 4 hours and 18 minutes of live TV and 25 minutes of DVR playback, for a total of 4 hours and 43 minutes of TV daily. That’s down a tiny bit from 4 hours and 24 minutes live and 22 minutes of DVR, totaling 4 hours and 46 minutes daily a year ago.
Average viewing of TV on mobile devices went up to 16 minutes daily, from 11 minutes a year ago. And online viewing rose to 46 minutes, from 40 minutes last year.
So with so much time spent in front of a TV screen, how is there time left for social media and gaming? Oh yes, of course… multi-tasking.