After 40 years in this business, I still look forward to going to work. Rarely are two days the same, and the challenges are varied and stimulating.
I’ve served a client roster that reads like a “who’s who” of business – General Electric Credit, Emery Worldwide, Ryder System, Travelers Insurance, Phillips Petroleum, Georgia-Pacific, Gulf Oil, R.J. Reynolds (food products, not tobacco), Jaguar Cars. I’ve also worked with government and industry groups including the Greater New York Automobile Dealers Association (for their giant New York Auto Show), the Syndicated Network Television Association, and the National Highway Traffic Safety Administration, where I’ve won awards and recognition from the National Safety Council and the U.S. Dept. of Transportation.
Before founding my own business, Reich Communications, Inc. in 1990, I was a senior partner at a mid-size P.R. agency where I led the publicity team that helped launch L’eggs hosiery, which later became a Harvard B-School case history. At Manning, Selvage & Lee, a Top 10 international agency, I was senior vice president and director of the agency’s corporate-financial and investor relations group. At Saatchi agency The Rowland Company, I managed P.R. and community relations for the Metro New York McDonald's Co-op, with more than 250 stores. Under my direction, McDonald's exposure in print and on TV more than doubled, and the agency won a Marketing Excellence Award for a public service program I developed on fire safety. The program also won an Emmy for on-air host Dr. Frank Field, the health & science editor at media partner WCBS-TV in New York, and it was directly credited by the NYFD for saving several lives. During those years, I also had more than my share of Big Macs.
My firm currently handles an interesting range of clients that take me from b2b to consumer publicity, from the world of advertising to advocacy for issues including traffic safety and anti-bullying. We have developed specializations in PR for advertising, marketing and media firms; traffic safety; and app developers.
I have a BS degree in Industrial Management and an MBA in Public Relations. I live in southern Westchester, 15 miles north of midtown Manhattan, in the same town where I grew up. “Money-earnin’ Mount Vernon” is how the town is now known, as a center of hip-hop culture, but it also claims as native sons Denzel Washington, Dick Clark, author e.b. White, Art Carney, Art Buchwald and Sean “P-Diddy” Combs.
I am also a contributing writer at MarketingProfs Daily Fix.
Follow me on Twitter @davidreich
Reich Communications, Inc.
228 East 45th Street .. Suite 11 South
New York City 10017